As a popular search engine, Google helps users find businesses that fit their needs. If you are a business owner and want Google to recommend your brand to users, you need a good ranking. But if you don’t know where to start, you’ll get lost and hurt your efforts.

Don’t panic yet.

Read on as I teach you link-building strategies. It will help you learn how to increase your website’s ranking on Google.

1. Great Link Building Strategies: Create Relevant, High-Quality Content

This backlink strategy is simple as you always get this advice from other experts. There is good reason. Few things beat high-quality content when it comes to achieving higher rankings.

A lot of websites now blog posts, so aim for a “skyscraper content strategy”. In this tactic, the goal is to create content that is 10x better than other existing articles. It sounds labor intensive and time consuming, but it’s well worth it.

How do you beat the quality of other high-quality articles?

We start by creating more in-depth and inclusive content. You can include great images and buy backlinks too. Make sure your content provides value to your readers.

2. Ask other creators to link you when referring to your brand.

Today, less than 64% of small businesses in the United States have a website or online site. People who have a company website maintain or maintain a blog. They can mention your brand when they create content on topics related to your field.

It is normal for these websites to create links that lead readers back to you. However, some only refer to your brand or product. Most of the time I have no experience building backlinks.

If you find such a post, ask them to add a link to their website.

Before that, learn how to find brand mentions first. Use brand monitoring or tracking tools like SEOClerks and Ahrefs for this task.

Some tools have a filter function for unlinked mentions. Use it to find and track it.

Send an email to the website owner. Thanks for mentioning the link before asking the question. Your courtesy and professionalism will be the basis for meaningful relationships with these websites.

It allows you to further collaborate with them. It is sustainable and beneficial for both parties because it can receive exposure.

With guest posts, shared audiences flock to both websites. It will help you learn more about various topics related to your industry. At the same time, they will consider your brand as an authoritative figure and will increase your chances of buying from you.

3. Collaborate with journalists and bloggers

Do not email bloggers or journalists asking for publicity. Also consider the value of your suggestions to your readers. Your presentation will stand out more if your suggestion will help bloggers or journalists.

Find newsworthy information they can link to your website. It should be relevant, timely, informative and educational. You can also use guest posts to make links faster.

When looking for guest posting opportunities, the first step is to find potential customers. Look for sites with high traffic, domain permissions, and page permissions. Next, reach out to the website administrator and give a presentation just like a journalist.

Once approved, keep the guidelines in mind when writing guest post content. Get to know your audience and review previous articles. Write as you would on your company blog.

4. Hosting and/or Sponsoring Real Events

If you want something more certain, use real events to your advantage. How does it work? Let’s say you’re hosting a real-world event to give someone a chance or share your talent.

After creating your event, advertise it on third-party event sites. Before long, people interested in the event will click on the back link. This is a good strategy if you want high quality backlinks.

If you don’t want to host an event, sponsor it instead. A hosting company or individual will always promote your business to reward your patronage. They will enhance their backlink strategy by adding all links from their sponsors.

Some examples of events you may sponsor or host include:

  • donation drive
  • conference
  • Awards and Competitions
  • festivals and parties
  • networking session

You can get a lot of backlinks just by sponsoring a local event. Websites like Eventful,, and MeetUp can help you find events nationwide. Collaborative or sponsored events will increase your brand’s reach.

5. Imitate competitors’ link-building strategies

The online B2C market has reached $2.9 trillion due to the current health situation. Some businesses have been more successful after going online. Some already existed online, but sales remained the same.

Let’s say you already have a website for small businesses before the current crisis. Why are competitors more successful? How are they making more money and attracting customers?

One explanation is that competitors use effective and strong connection-building strategies. You may have more budget to hire a link building service. If you’re a small business owner, you can’t always compete.

This is where deep link analysis begins. Observe how your competitors get and use your links. Use tools like Ahrefs, SEMRush and SEO Powersuite to do this.

Ask yourself which content, link, or post gets the most clicks. Learn and replicate your competitors’ methods. Don’t forget to check each URL first before using it in your post.

Create a great link-building plan with these strategies.

It will take time to see the effectiveness of these connection-building strategies. You need to keep working hard and stick with these strategies.

Nevertheless, I hope this guide has taught you what to do to increase your website’s Google ranking.

Interested in learning new ways to increase your website’s ranking on Google? Read our other post now and read digital marketing secrets and tips.

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