T-shirts have always been part of wardrobes worldwide. It is the best clothing item you can plan your business for at any age. The t-shirt business, especially with print setups, is considered very lucrative given current statistics. In 2020, the global market for custom t-shirts and prints was recorded to reach US$3.64 billion. It is projected to expand further at a compound annual growth rate (CAGR) of 9.7% from 2021 to 2028.
According to another report, the international market for the printing industry and custom t-shirts is expected to reach over USD 10 billion by 2025. All these statistics indicate that the business opportunities in the sector are increasing. Against this background, entrepreneurship is investing in the venture of custom printed t-shirts.
With capital, resources and the right planning, it is very possible to start a business in the mentioned sectors. However, long-term business success requires more than capital and resources. To advance your business, you need to make the right decisions regarding the design, materials and markets of your products. Here are some useful tips to help you lead your business to a high level of prosperity.
Know the legend and follow your own path
Seeking inspiration is part of human nature. So it’s important to know very little about the legends of the t-shirt printing business and how they came to fame in the industry. In the late 1980s, the founders of “Life is Good” Bert, a multi-billion dollar t-shirt company, and John Jacobs started a t-shirt sales road trip.
They tried to sell their products to college students, but were unsuccessful. On one of the long drives, they discussed how the media focuses on negative stories. They came up with the complete opposite and novel idea in a world full of infidelity, and that’s how the Life is Good t-shirt was born and now has a revenue of $100 million.
Another legendary story is that of Catesby Jones, who graduated from college and started a t-shirt business by investing everything he had on a credit card. The year his idea for another big name in the industry, Peace Frogs, was born was 1985.
This legend took the industry by surprise at a time when there were no resources like digital printing machines, social media for large marketing campaigns, large distribution networks, etc. Despite all this, they started their t-shirt business printing business and are the gateway for today’s entrepreneurs. . According to their story, the t-shirt printing business really requires resources, but the factors that make it successful are the inspiration, ideas and creativity to create a unique mark among the crowd.
Know the market
It is very important to first determine the market in which you are working. You need to know the current trends in the market. For example, if your product line is for children, you should do your market research to figure out what’s currently liked and popular among children. Once you know your current demand, design your print accordingly so that your target market can relate to your design and give it a preference over others who don’t click or choose your interests.
create the right balance
Design is the heart of the t-shirt printing business. So, you need to focus on the design. The market is full of colors, gothic styles and simple mixes. You have to find a place between them and it may have to balance the design between all the niches. Come up with something unique with little to no mixing of all the worlds.
However, to reach an all-inclusive demographic with your product, balance your design in a way that everyone can understand and accept. If you’re looking for humor in your prints, keep your head slightly witty to turn your head to taste rather than disgust. Brad McGinty is a designer who sees good balance.
Buy Bella Canvas T-Shirts for Print
A good printer is important for quality results, but the suitability of the material is just as important. Therefore, it is important to find a brand that produces products that are ideal for printing technology. Bella Canvas is a top brand these days, famous for its soft and luxurious materials. They produce precisely designed t-shirts that can be customized in a variety of ways. With this in mind, the best option for a successful t-shirt printing business is to buy a Bella Canvas t-shirt for your printing venture.
You can buy Bella Canvas shirts from online wholesalers very easily at very reasonable prices. Nothing will stop you from reaching the pinnacle of success in the near future with this t-shirt and the tips mentioned above.