The historical moment we are experiencing is certainly not simple on any level, especially in the catering sector. As people’s movement is becoming less and less encouraged, activities have been organized, increasingly focusing on food delivery and takeout to hijack the new habits of Italians. Many restaurants have only one point of contact with their customers: the web.
Overcoming difficult moments requires a strategy of performance.
Whether you’re sharing information on social networks or managing a local business portal, the main thing is not to let anything happen to you to increase your contacts and thus increase your sales. Arranging food deliveries or offering takeaways is often not enough to find customers interested in purchasing.
That’s why it’s so important to manage your online communications and carry out your digital marketing strategy. Of course, the declared goal is to be able to intercept and remember to perform tasks and overcome moments of difficulty.
Properly managing your social profile will improve your visibility.
Some large dedicated platforms have already been around for a while. See Delivered and Just Eat – they serve as an intermediary between the customer and the restaurant, but it is true that processing can be complex or difficult in some cases. Certain local realities, especially older ones, struggle to project themselves into these ‘other’ situations. But you can focus on tools that are within everyone’s reach, a real virtual showcase that allows you to move freely and reach almost anyone in the world. We are talking about social networks.
As an action strategy for channel management related to local activity, Facebook and Instagram are essential to increasing visibility. Consider, for example, the possibility that the Instagram platform will allow consumers to order directly from their ‘Story’.
Don’t forget to create ad hoc ads that focus on a specific scope of action. social local marketing – Can help businesses and increase efficiency (Facebook ads can be very useful in this context). The main goal of digital communication is to evoke emotions and memories, and to share information and images related to the best products.
The importance of storytelling to win people’s trust
We mentioned the importance of evoking emotions and memories in the previous paragraph. Then it will be useful to deepen another digital technology that we will utilize to support our food delivery business. We are talking about storytelling that takes place on social networks and directly on portals or blogs of activity.
For the latter, you need to keep it up to date to make more ‘bridges’ with people. You will always need to think of an editorial plan full of content and recipes to distribute on a set deadline to keep the level of interest and response high.
Digital storytelling is ‘visual’ in nature. In fact, to be effective, storytelling must focus on the dissemination of videos related to cooking preparation. This emphasizes compliance with safety measures.
Or, again, be sure to post images and ‘story’ related to the orders being prepared and the dishes that consumers most demand and appreciate. Sharing photos and videos of your work means value. It is a tool that conveys a sense of community in the ‘atmosphere’ that is the essence of catering today.
Share your passion and update your company website
To make a difference, you need to communicate your passion for work. Your brand reputation will benefit from this because when you start over, people will never stop and remember those who took on the challenge.
For a site, it should be managed from an SEO point of view and structured to be easy for users to navigate. Also, when it comes to your online store, make sure that the price list is clear and updated and always incorporates offers. Transparency and competence are very important.
How can I help you?
If you want to know more or are interested in high-quality digital marketing services, there are digital PR, guest posting, SEO and brand reputation (online reputation) agencies that can best support and follow your digital business ideas. step by step Maximize this and increase your revenue.