SEO, also known as search engine optimization, is one of the most essential terms in digital marketing. SEO means optimizing your website with a search engine crawler or spider.
Did you know that most popular sites get 70% of their traffic only from search engines? 80% comes from Google. These statistics prove that the only way to get regular and unique traffic on your website is through search engines like Bing, Yahoo or Google.
If you have an e-commerce store and your website is fully optimized with a respected search engine, your website should appear in the SERP. This is how you can get leads through search engines.
However, optimizing your website for search engines is not an easy task. It’s not just one component, it contains multiple components of your website that affect your SEO score.
Manual SEO optimization vs service-based SEO optimization
If you have recently developed your website and your settings are very new, you should focus more on your website’s SEO. Ignoring this process on a website is like filming in the dark. You’ll be working on your website without taking into account the task of getting your website traffic.
Now doing the SEO of your website manually is time consuming. Also, not everyone reading this is a professional SEO optimizer, and you’re likely to spoil your entire website instead of boosting your score.
Service-based SEO optimization for your website offers premium services that help you efficiently increase your website’s SEO score. This includes the skills of the person(s) who are search engine optimization experts and works on your website to get rid of all kinds of errors or bugs that could lower your website’s SEO score.
However, it can be an individual or institution that includes other groups of experts in the same field. Make sure your website’s SEO has improved significantly. The cost of an agency is much higher than hiring individual experts, but there is always authenticity and expertise in the work of an agency.
We’ve put together the ultimate guide on how to get the right agency involved for your website below. So let’s get into it!
Why is it better to work with an SEO agency?
After all this, the question that appears here is why use an SEO agency for your website? Why an agency because many other private freelancers offer the same service at a fraction of the cost of an agency?
We’ll prove this below, but in simple language the agency is much better than individual freelancers! However, the price may be higher, but it’s well worth the purchase! Please read the section below.
The agency has highly qualified and professional SEO personnel for your website. They are interested in their brand and quality, so they never allow non-professionals or unqualified people to become part of the company.
On the other hand, for individual freelancers, no one can guarantee their professionalism and may end up wasting money, or at least time checking. With the expertise and expertise gained from the agency, an individual can never do that.
One of the main advantages of using your agency as an SEO manager for your website is that you only get the latest and greatest strategies. As I said earlier, the agency always wants to keep the brand name at its best, so it provides the best quality.
For quality purposes they must have up-to-date information on new strategies. On the other hand, individuals only have this feature. Especially when it comes to SEO, it’s important to stay up-to-date because using old-fashioned strategies is like playing in the dark. That’s why the agency recommends it because it provides the latest trending strategies for all services.
Fast response and delivery
Let’s say you hired a freelancer. If he already has a pending order in the queue, it’s likely he’ll get the job late. However, for agencies, they always deliver work on time, unless there is a serious problem. However, depending on the price, they charge a lot more than a person or a freelancer, so be punctual. About 70% of people use only agencies because of punctuality and on-time delivery.
Services that SEO agencies must provide
Now you know the proper definition of SEO and the difference between an agency that provides SEO services and an individual expert. We’re talking about the ultimate guide to relationships with SEO agencies that are right for your website, so you need to mention the services your ideal agency has to offer you.
If you pay an agency more than an individual, you expect to be someone else. Below, we have mentioned some of the services you should expect from an SEO agency.
SEO auditing is our preferred priority for all agencies. In fact, it should not be a priority, but a must-have service even for the cheapest agencies. SEO audits allow professionals to take a very close look at the website’s code, loading times, and the images or graphics they contain. Besides, they understand the strategies you are currently using on your website, even if you don’t have them yet. Experts provide tailored SEO strategies that are appropriate for your website.
Yes, some automated software can provide SEO audits, but bots know they can never do what humans can do. The underlying tools for these bots do not provide custom SEO audits or strategies because they work according to the same script for all websites. All agencies are required to provide SEO audit services. If not, it shows the agency’s lack of expertise, and of course what is left?
Competitive analysis services are the process of tracking all competitors. The agency provides detailed data about your competitors and also shows you the key keywords your competitors are playing. Also, the service is very efficient at identifying keywords with less competition, so you can get better results for incompetent keywords.
However, no agency can provide you with completely accurate data, but it’s good to at least know the status of your competitors. If your agency uses advanced and advanced paid tools, it can also provide a ratio between paid and organic traffic from competitors. Most SEO agencies also offer this service in their basic package.
Research and data in the basic package may be less compared to the premium and flagship packages. In this service, the agency keeps track of all competitors and provides reports as long as membership is maintained.
On-page SEO optimization
On-page SEO optimization is an essential element for your website after the website audit function. In simple language, on-page SEO of your website means updating your website’s source code and diagnosing all errors and bugs on your website to make it more optimized for search engines.
For example, this service includes meta tags and meta titles that can be written in HTML, backlinks and internal links on your website, sitemap development, and many other tweaks to increase your website’s overall SEO.
Also, the main thing that should be included in on-page SEO is to reduce the loading speed of your website. In most agency packages, in-page SEO is the focus. But in our vision, if the agency doesn’t provide these basic services, it’s not worth buying even at an affordable price!
This service is not required and most services may not provide this service in the default package. Out-of-page optimization is an action taken outside your website that can affect your SERP’s ranking and increase your website’s ranking in the SERP. If you are an SEO expert or have ever made some tweaks on your website for SEO, you should know that search engine optimization is mostly related to what is done outside your website.
This can include backlinks, outbound links, link building, and many other things we don’t know about because we’re not an SEO expert. In our vision, off-page is a little easier than on-page, but it’s not mandatory and you can do it yourself later. However, if your agency offers this service, you may want to go!
Participating and using an agency can be expensive, but it’s well worth the purchase! Most of the large websites that target a large audience usually use agencies all the time because they are on a budget and are looking for professional and premium services. For premium and effective SEO services, individual experts cannot beat the agency’s job. However, in our vision, we don’t recommend using an agency unless your website starts to gain rankings and traffic.